Marketing Fulfillment
Marketing fulfillment isn't for everyone. Sales and marketing departments can introduce many unique challenges
that a product fulfillment company is ill-equipped to handle, such as complex requests for same day shipping.
In order to effectively support a sales and marketing department a fulfillment companay must employ well trained,
self-managed decision makers who are experienced with marketing and who have the skillset to monitor and ensure
orders are completed accurately and on time. Sales and marketing orders are usually last-minute and are often destined
for an event such as a conference, tradeshow, sales meeting or training activites. A fulfillment error for a tradeshow
order or for a sales meeting can be devistating.
Resource Center was originally conceived as a marketing fulfillment company. We have decades of combined experience ensuring
superior service to sales and marketing departments, large and small. We provide a suite of standard services that will support the most
common marketing needs, and we commonly develop custom solutions to meet uncommon needs.
Sales Support
Do I need marketing fulfillment? Yes!
Would you trust your admin staff to handle your landscape maintenance or to maintain your plumbing and electric? So why would you
ask them to administer something as critical, and as specialized, as your sales and marketing activities?
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You spend a great deal of time developing your overall marketing message and product specific marketing copy, specs, etc.
You then have photography costs and agency expense to develop the branding and creative, and of course, you invest in
printing or digital production of your marketing materials. Then what? All of that expense and effort ends up
relegated to the closets, basement, store room or employee cubicles. You know you need to solve this problem, but what do you do?
You may assign that inventory to an admin staffer who
has no practical experience managing inventory, processing orders or working with shipping companies. If this sounds familiar
then you likely have excessive inventory of some items, not enough of others and you'll also find some outdated materials in your
inventory. You are likely sending some of that outdated inventory to the field and likely have not sent needed materials because
they couldn't be found among the chaos.
You run a professional organization with professional sales staff. You ensure quality product and customer service, you hire
landscapers to ensure a professional outward appearance and likely have invested in all other areas of your business to ensure
the highest level of service. So why not ensure that you are managing your marketing assets with the same level of performance?
Resource Center can ensure that your marketing efforts and expense are well cared for and we can ensure a professional, trustworthy
solution for managing your marketing assets.
Resource Center can catalog your entire marketing inventory and provide an online portal for your sales organization
to utilize. We can help reduce your marketing cost while simultaneously providing a professional and reliable support
structure for your sales team. A short list of the benefits of our program are:
- Organized Collateral Library
- Reduced Inventory Carrying Costs
- Version Management
- 24/7 Ordering via Online Portal
- Order Status', Tracking Information
- Real Time Online Reporting
- User Management and Other Cost Controls
- Budget Control and Budget Allocations
Marketing Projects
This is an area of high risk and impact to your organization. Most fulfillment companies are not
equipped to properly manage the complexities unique one-off projects can introduce. Resource Center understands
the risk involved with a project and we invest adequate time and resources when setting up a project to
ensure accurate, on-time and on-budget results.
Marketing Programs
Somewhere between a long-term pick, pack, ship program and a one-off project is the occasional need for
a short-term program or project. These "programs" can be anything from a retail promotion to an internal
company-wide training schedule. We can be trusted to manage your programs to a degree of service that far
exceeds your companies internal ability. Much like the one-off projects we manage, we'll invest the
appropriate time and resources to set your project up to ensure success.
Kitting, Assembly & Dimensional Mailers
We are adept at managing the most complex assembly project and are well equipped to handle variable-content kits,
mailers and other shipments that are tailored to each recipient.
Sales Leads Programs
Ever wonder how effectively your advertising and marketing dollars are spent? Did your sales staff follow up on the
leads you generated at your last tradeshow? Did any of those leads, or those valuable sales efforts lead to any sales?
Regardless of the source of your leads, we can implement lead management strategies, tracking and reporting so you can
make better use of your sales and marketing budgets in the future.
Rebates, Redemption and Sales Spiff Programs
If you have been trying to process product rebates or redemptions in house, or if you are frustrated with your current
rebate house, then we will be a welcomed solution to your rebate processing needs. Our rebate programs are customized
to meet our clients requirements. With online administrative, tracking and reporting you have visibility into your
rebate performance in real-time. With the ability for your customers to track the status of their rebate online, your
administrative costs are reduced and your customers have a more enjoyable rebate experience.